DIRECT MAIL INVITE
The client received an invite to swap to direct debit via direct mail.
We knew sending reward cards ready to activate would create the best response rates.
WE MADE IT EASY
Customers didn’t need to wait, they had their reward ready to go in their hands.
Using reward cards doubled response rates compared to previous campaigns.
A branded Eftpos card doubled response rates
To run a campaign like this – with such an important goal – we used the best of our research and experience to optimise the result. We also managed the program and mail-outs on behalf of AMP, to maximise their own internal efficiency.
Our past case studies advised us to include an inactive Eftpos gift card, rather than the promise of one, in the envelope customers received in the mail. The effect of having the card already in the customers’ hands was a proven method – and it worked for AMP. Their previous response rates were doubled – the rates rose to 10-12%!