Customers were offered a branded Eftpos gift card.
STRONGER BRAND RECALL
They received a branded wallet with their card.
THE RIGHT INCENTIVE
The Eftpos gift card was greater incentive to spend more compared to in-store credit.
Customers spent more, because the gift card enticed them.
Eftpos Gift cards increased sales faster,
and more than in-store credits
Before they finalised their purchase, shoppers were offered a gift card; if they spent above the $500 target, they qualified.
Rather than the typical 10-15%, these Eftpos gift cards entitled them to funds 20% of the qualifying purchase. These Eftpos gift cards served as a warm reminder of the company – fully branded with the client’s logo and gifted in a fully-branded presentation wallet. Not only was it the incentive their customers were looking for, it served as a brand-advocate with pride of place in the customers’ own wallets. As both a tool to increase transaction value and to increase brand favourability, it was a winner.